"These jeans don't fade as you wash them. They have a special "stretch technology" which means whenever you wash and wear them they won't stretch out. Thank goodness. I hate it when after not washing a pair of jeans for 6 months, I finally wash them, put them on, and yell "OMG!!! I didn't go through that many quarters at the vending machine!" Now they will always feel the same clean or dirty! YAY!"